Judy Russ

Hey! I'm Judy.

I'm a writer, marketing & communications specialist, and lover of humans.

I've written countless pieces of SEO-smart content, data-driven copy, and compelling pieces for print. My years in a hands-on sales career gave me a comprehensive view of marketing theory from awareness to close... it also taught me how to employ my empathy for good.

But to be honest, my real passion isn't selling or marketing; It's people.

Admiring and understanding people is my superpower. It's what brings me purpose, perspective, and joy. My approach to writing and marketing will always be people-centered. Whether I'm considering a reader, subject, client, or buyer, my priority is to know exactly who they are before pen even hits the paper. This is essentially a guarantee that they are put before the product and the profit.

But don't take my word for it!
Read what my clients are saying →

Portfolio

(Content, Copy, Editorials)

Editorials

Fig Magazine

Digital

Fig Table: Iron Hill Brewery (Article + Photo Interview)

Greenfield Restaurant & Bar: Plates Fit for a Presidential Palate (Article + Video Interview)

Lombardo's Mangiare at Home

Inspire Series: Yelena Korablin - Tradition Bread Bakery

Better With Age: The S. Clyde Weaver Family Celebrates Its Centennial

Community First Fund: Impacting Lancaster

Strasburg Railroad: History, Luxury, and Play

Print

Spring 2020 Issue (Print Publication): Fresh Face (15), Face Face (23), Fresh Face (43)

Winter 2020 Issue (Print Publication): Fresh Face (9), Fresh Face (13), Fresh Face (37)

Fall 2020 Issue (Print Publication): Inspire Series (56)

Spring 2020 Issue (Print Publication):

AIM to Empower (35), Fresh Face (63), Giving Back (64), Authentic (89)

Summer 2020 Issue (Print Publication):
7 Page "Find the Good" Spread (54-60), A Golden Legacy (66-67)

Medium Features (Front Page)

Venison, Seasoned with Perseverance & Hope

Seasonal Depression Vs. Christmas Cookies

The Complications of Red Sauce

The Most Important Meal

Learning to Cook? Start with Breakfast Food.

+ More on Food & Cooking

RECIPE: Red Sauce I Don't Hate

Cream, Sugar, and Shame

All the Bread I Never Ate

Personal Development & the Self

Saplings, Sales, and the End of Times

The Dangers of Glorifying Empathic-ness

Content

Return Clients

Lancaster Changemakers (local: activism) - SEO Blogging, social media content

Dishworks (local: recipe development) - 75+ recipes developed

Fig Magazine (local: human interest, food & beverage - interviewing) - Print Publication, Copy Collateral, & Digital Articles

Doug Does Design (local: design services) - Creative & Copy Direction

Wildly Goods (outdoor apparel) - SEO Blogging

Urban Ashrams Retreats (yoga / wellness) - SEO Blogging

FIT Studio (local: fitness / nutrition) - SEO Blogging

Niches Under Nondisclosure

Sales & Marketing Ethics
Organic Food & Agriculture
Alternative Healing
Fitness & Gym Accessories
Packing & Product Copy

Web Copy

Valley Forge National Park Alliance

New York Wine Events

The Clouser Group

Candle Bravo
Doug Does Design

Huegel Taxidermy

Peaceful Living Solutions

Thought Leadership

The Importance of Context in Copy
Does Your Company's Story Have a Soul?

It's Not What You Say- It's How You Say It
Female Coworking Spaces Aren’t Exclusionary- They’re Compulsory