Judy Russ
Hey! I'm Judy.
I'm a writer, marketing & communications specialist, and lover of humans.
I've written countless pieces of SEO-smart content, data-driven copy, and compelling pieces for print. My years in a hands-on sales career gave me a comprehensive view of marketing theory from awareness to close... it also taught me how to employ my empathy for good.
But to be honest, my real passion isn't selling or marketing; It's people.
Admiring and understanding people is my superpower. It's what brings me purpose, perspective, and joy. My approach to writing and marketing will always be people-centered. Whether I'm considering a reader, subject, client, or buyer, my priority is to know exactly who they are before pen even hits the paper. This is essentially a guarantee that they are put before the product and the profit.
But don't take my word for it!
Read what my clients are saying →
Portfolio
(Content, Copy, Editorials)
Editorials
Fig Magazine
Digital
Fig Table: Iron Hill Brewery (Article + Photo Interview)
Greenfield Restaurant & Bar: Plates Fit for a Presidential Palate (Article + Video Interview)
Inspire Series: Yelena Korablin - Tradition Bread Bakery
Better With Age: The S. Clyde Weaver Family Celebrates Its Centennial
Community First Fund: Impacting Lancaster
Strasburg Railroad: History, Luxury, and Play
Print
Spring 2020 Issue (Print Publication): Fresh Face (15), Face Face (23), Fresh Face (43)
Winter 2020 Issue (Print Publication): Fresh Face (9), Fresh Face (13), Fresh Face (37)
Fall 2020 Issue (Print Publication): Inspire Series (56)
Spring 2020 Issue (Print Publication):
AIM to Empower (35), Fresh Face (63), Giving Back (64), Authentic (89)
Summer 2020 Issue (Print Publication):
7 Page "Find the Good" Spread (54-60), A Golden Legacy (66-67)
Medium Features (Front Page)
Venison, Seasoned with Perseverance & Hope
Seasonal Depression Vs. Christmas Cookies
The Complications of Red Sauce
Learning to Cook? Start with Breakfast Food.
+ More on Food & Cooking
RECIPE: Red Sauce I Don't Hate
Personal Development & the Self
Saplings, Sales, and the End of Times
The Dangers of Glorifying Empathic-ness
Content
Return Clients
Lancaster Changemakers (local: activism) - SEO Blogging, social media content
Dishworks (local: recipe development) - 75+ recipes developed
Fig Magazine (local: human interest, food & beverage - interviewing) - Print Publication, Copy Collateral, & Digital Articles
Doug Does Design (local: design services) - Creative & Copy Direction
Wildly Goods (outdoor apparel) - SEO Blogging
Urban Ashrams Retreats (yoga / wellness) - SEO Blogging
FIT Studio (local: fitness / nutrition) - SEO Blogging
Niches Under Nondisclosure
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Sales & Marketing Ethics
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Organic Food & Agriculture
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Alternative Healing
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Fitness & Gym Accessories
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Packing & Product Copy
Web Copy
Valley Forge National Park Alliance
Thought Leadership
The Importance of Context in Copy
Does Your Company's Story Have a Soul?
It's Not What You Say- It's How You Say It
Female Coworking Spaces Aren’t Exclusionary- They’re Compulsory